CIS 5613 - Advanced AI for Business, Technology, & Decision-Making

Credits: 3
This course offers a transformative perspective on AI’s impact in the business realm, emphasizing the critical role of AI proficiency, including generative AI like Large Language Models, in today’s information-driven economy. It focuses on identifying, evaluating, and leveraging opportunities for business analytics using both proprietary and public data sources. The curriculum spans diverse applications, from search engine marketing and social media analysis to customer relationship management and market forecasting. Students will explore current AI and business analytics trends, methodologies, and challenges, engaging in hands-on analysis using tools like R and RapidMiner. The course introduces advanced economic and predictive models for digital markets, catering to both data enthusiasts and those seeking strategic insights into AI’s business applications. Covering data utilities, data mining, statistical methods, state-of-the-art empirical models, and counterfactual approaches, the course also examines business insights from industry leaders. Upon completion, students will be equipped to confidently apply AI algorithms, including generative models, to drive organizational success in various business contexts.