Marketing, B.S.

Program Requirements (120 Credits)

DISCOVER Core Curriculum (40 Credits)

The following program requirements satisfy the DISCOVER Core Curriculum :

• ART 2703 - Introduction to Graphic Design  (Enrichment)
• BUS 2023 - Business Statistics  (Reasoning)
• ECO 2023 - Principles of Microeconomics  (Society: Social Studies)

Business Core (34 Credits)

• ACC 2013 - Principles of Financial Accounting
• ACC 2043 - Principles of Managerial Accounting

•  

• ACC 4203 - Data Analytics or
• BUS 4203 - Data Analytics or
• MKT 4203 - Data Analytics

•  

• BUS 2012 - Business Communications
• BUS 2023 - Business Statistics  (DISCOVER Core)
• BUS 3073 - Business Law
• BUS 4031 - Professional Development
• BUS 4041 - Ethics Seminar
• ECO 2023 - Principles of Microeconomics  (DISCOVER Core)
• ECO 2033 - Principles of Macroeconomics
• FIN 3053 - Business Finance
• MGT 3013 - Principles of Management
• MGT 3033 - Operations Management
• MGT 4083 - Strategic Management
• MKT 3023 - Principles of Marketing

Marketing Core (21 Credits)

• ART 2703 - Introduction to Graphic Design  (DISCOVER Core)
• MKT 3033 - Consumer Behavior
• MKT 3073 - Professional Selling
• MKT 3083 - Advertising
• MKT 4013 - Marketing Research
• MKT 4153 - Retailing
• MKT 4253 - Digital and Social Media Marketing
• MKT 4263 - Strategic Marketing

Student Selection Electives

• Open choice, second major, or minor courses to complete a minimum of 120 total credits