ACC 4203 - Data Analytics

Credit(s): 3
This course provides an introduction to data analytics, covering key concepts, tools, and techniques. Students will discuss specifying the research question, collecting data, analyzing the data, and reporting. The course focuses on hands-on experience with different lab assignments. Ethical considerations in data analytics will also be discussed. By the end of the course, students will be equipped with essential skills for data-driven decision-making in business.

Cross-listed: BUS 4203 , MKT 4203 , BUS 5203, MKT 5203