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MKT 5023 - Strategic Marketing
Credits: 3
(Fall)
This course equips students with the knowledge and skills necessary to plan and execute strategies and tactics typically assigned to the marketing function of organizations. It addresses critical factors affecting product and enterprise competitiveness, including allocating resources; designing, pricing and positioning products; creating awareness through promotion; creating accessibility through distribution strategies; and integrating the marketing function with other functions in the organization.
Prerequisite(s): MKT 3023/MKT 5003
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